Modern Systemic Approach to Innovation: Innovation is the key drievr of competitive advantage, growth, and profitability. There are many parts of the whole field of innovation: strategy innovation, new product development, creative approaches to problem solving, idea management, suggestion systems, etc. All these components are important. Yet approaching them piecemeal will bring piecemeal results. Innovation is not divisible - 'good in parts' is no good at all. Innovation systems are only as strong as their weakest links. In today's new era of systemic innovation, you must design your firm's innovation process holistically. Ypu must integrate these seemingly disparate issues into a single overaching strategy to mobilise them in the quest for growth. Today, it is more important for an organisation to be cross-functionally excellent than functionally excellent.

Benefits To You : To help their companies survive and grow in the new rapidly changing business enviroement, new-generation corporate leaders must become innovation leaders and cross functionally excellent business architects. They learn continuously and build synergies between different departments and business units. They facilitate cross-departmental teamwork and inspire and lead people who turn their vision and corporate strategies into reality.